South African media personality, Boity Thulo has new project is finally out of the bag, the star is expanding her business footprint with a new addition to her growing empire.
Boity has teamed up with Halo Heritage the new leading creators of luxurious natural haircare and fine fragrances for an iconic brand and celebrity partnership that is guaranteed to generate buzz.
For their first official product launch, Halo Heritage is setting quite the benchmark, solidifying their place as innovators and pioneers in the local luxury beauty sphere with the launch of Boity Pink Sapphire — a proudly South African, premium, first-of-its-kind Eau de parfum developed in collaboration with actress, musician, entrepreneur and style star Boity Thulo.
Pink Sapphire is best described as an ode to powerful, modern, African queens, making Boity most fitting in her role as partner and muse.
For this fragrance, Halo Heritage and Boity worked closely with French perfumer, Emilie Bouge, who brings over 22 years of experience in the art of perfumery.
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I’m sooo excited to finally let you know about this passion project. I’ve partnered with @HaloHeritage to create Boity Pink Sapphire. A scent fit for a powerful, African Queen. A first-of-its-kind Eau du Parfum experience. Sales open on 11 September but we’ve set aside 1000 bottles for an exclusive pre-sales offer – open now. Be one of the first 1000 to purchase a bottle of Boity Pink Sapphire Eau de Parfum and receive the limited edition Regal Glam Bonnet. Use link in my Bio Gorgeous dresses by @orapelengmodutle #BoityXHaloHeritage #BoityPinkSapphire #OwnYourThrone👑
The idea for the fragrance was to create a contrast between sweetness and strength, balancing Boity’s soft sensuality with her power and capturing the duality of women in its unique blend.
According to Boity, “It’s a powerful but elegant fragrance. The top notes that you smell at first are the sugar, the fresh tangerine and wild marigold. After a few moments, you’ll smell the amber, jasmine, and French lavender and finally, the heavier base notes of ambroxan, moss and cedarwood bring that incredible depth – they balance out the sweeter notes perfectly. I just love it!”.
For the bottle’s vibrant, multifaceted jewel shape and packaging, Boity felt that the colour turquoise perfectly encapsulated the serenity and sensuality that Pink Sapphire represents.
The fragrance’s icon and embellished chain detail also hold quirky symbolism, an accent that she reveals, “is inspired by a necklace I wear often and one that people always spot on me. This was a way to add a personal touch and an emotional connection to the overall design.”
Boity Pink Sapphire will be sold exclusively on www.haloheritage.com and is available for purchase from 11 September 2020.