Rihanna’s Fenty brand to drop in South Africa

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Rihanna’s Fenty brand to drop in South Africa

Rihanna’s Fenty brand to drop in South Africa
Rihanna’s Fenty brand to drop in South Africa

Rihanna excitedly announced that Fenty Skin and Beauty will be launched in Africa this month.

Taking to her social media accounts, she mentioned countries where the products will drop on the 27th of May, 2022.

“The wait is finally OVA!!! AFRICA – we pullin up! Who ready?! We’ve been workin hard to make this happen! We’ll be available in Nigeria, South Africa, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe local retailers starting MAY 27,” she wrote.

African flooded their post with excitement, revealing how they intend rocking her products once it gets launched in their countries.

Rihanna’s Fenty Beauty first came onto the makeup scene when it launched in September 2017, and it has yet to stop creating waves within the beauty industry.


Fenty Beauty became one of the first makeup brands to offer over 40 (now 50) foundation shades. Makeup brands have notoriously failed to cater to Black and brown communities, and Fenty came around to show them how it’s done. The company sits under luxury French corporation LVMH, and said company gave Fenty global distribution through multinational retailers Sephora. Sephora products were not easily accessible to African clientele — until now.

Forbes magazine last year announced that the 33-year-old pop star is a billionaire, estimating her net worth then to be $1.7 billion (approx. Ksh.197 billion), making her the wealthiest female musician and the second-richest woman in entertainment behind Oprah Winfrey.

Forbes, then, also estimated Fenty Beauty alone to be worth $2.8 billion (approx. Ksh.324 billion).

In 2018, the makeup brand, was generating more than $550 million (approx. Ksh.63 billion) in annual revenues, earning more than Kim Kardashian West’s KKW Beauty, Kylie Jenner’s Kylie Cosmetics and Jessica Alba’s Honest Company.

The Barbadian beauty is currently pregnant, expecting her first child with her partner and fellow musician, American rapper A$AP Rocky.

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I love being a staff writer at Afromambo.com.I hold Diploma in Business Management .When I'm not writing, I'm busy gardening or picking up after my kids, or running after them! My biggest passion, next to my precious children, is writing and sharing Entertainment News and Information that matters with people online!

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