Top 10 Expensive Domain Name Sales of All Time

Buying or even finding a good and easy to remember domain name is really tough, if you really desperate to get one of your likening domain name then you need to shell out big cash to grab a good domain name from domain re-sellers.

Domain buying and selling market remains strong and is experiencing solid growth, each year tens of millions of dollars are exchanged during the resale of domains.

The record for most expensive domain name ever sold and it’s entered into the Guinness book of world record, when Clover Holdings Limited purchased Se for $13,000,000 in November 2010.


Below are  Top 10 most Expensive Domain Name Sales of All Time


1. – $345 Million

The $7.5 million spent on purchasing in 1999 lands it on the list of the largest domain name sales in history. But at the time, no one could have imagined that this domain would be worth 47 times more in a period of just 8 years.

The value of spiked after Dow Jones and The New York Times tried to buy the domain in the years following 1999. Finally, in 2007, the domain was sold to RH Donnelly for a whopping $345 million. However, this particular domain name sale did not bring much luck to the buyer. The third-largest print and online Yellow Pages publisher in the US declared bankruptcy just two years after buying the domain.

2. – $90 Million

This domain was purchased in 2005 by, LLC which wanted to pair up the two domains to ensure that both search terms directed online traffic to the travel agency from Las Vegas. The massive $90 million sale ensures that this will always be remembered as one of the most expensive website purchases.

The previous holder of the domain, Stephens Media, agreed to a contract that started out with an initial $12 million payment. The remaining sum for this domain sale is payable until 2040.

3. – $49.7 Million

QuinStreet, a vertical marketing and online media company from California, made headlines at the end of the last decade with some of the most expensive domain name purchases ever. In the period of just 13 months the company had acquired three huge domain names in the world of insurance, culminating in the purchase of on November 8, 2010.

This domain was already a highly profitable consumer site for researching and shopping for auto insurance policies, making it QuinStreet’s crown jewel. With that single purchase, the company solidified its place as a market leader in online insurance at the time when internet shopping was taking off.

4. – $35.6 Million

QuinStreet’s other purchases hold third and fourth spot on the list of top domain name sales.

The second in the trinity of insurance domain names that QuinStreet bought was acquired for $35.6 million in August 2010, along with all the media and the technology assets that already possessed. Similar to, this online platform was regarded as valuable because it was a popular destination for comparing insurance rates on cars, health, life, home and renters insurance.

5. – $35 Million

Tourism has never been as popular as it is in the modern age of the internet, with countless ways to promote, explore and find the best possible deals to satisfy your traveling needs. Perhaps not surprisingly, one of the all-time top five most expensive domain names for sale had to do with vacation rentals.

20 Most Expensive Domains of all time
Courtesy of: Best Web Hosting

Unlike some other top names on this list of domains, was purchased solely to prevent a different competitor from snatching it up first. It was 2009, and Brian Sharpies, the CEO of HomeAway, managed to sneak in and purchase the domain after he found out that his rival company Expedia was planning to do so. Before the purchase, was already an active site and now represents a marketplace for vacation deals around the globe.

6. – $30.1 Million

This is the only domain on the list that is geared almost completely towards the richest of the rich, offering luxury jet charter rentals for global business flights. It seems only fitting then that its purchase in 2012 is considered the highest pure sale of a domain name in history!

The domain was purchased for $30.1 million by Nations Luxury Transportation, LLD, an Atlanta-based company that provides travel services. It was bought from an intellectual property holding company Don’t Look, in the hope that the new website will help attract high-net-worth clients.